Well, we did. In upstate New York bike shops are seasonal, and to be able to operate at the capacity we’d like to during the cycling season- we do other things in the off season! After-all, if a ski shop can turn into stores that sell patios in the summer, it shouldn’t be too crazy for a couple bike shop guys to use their marketing backgrounds in the off season. We call this segment of our business Steeze Lab, check us out at www.steezelab.com.
